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The most popular ZIP codes for potential Northwest Arkansas homebuyers are in Benton County, according to data from Zillow.

Why it matters: It signals what potential homebuyers want in a home, where they hope to live and roughly how much they're looking to spend.

The intrigue: Despite being the most northern town, Bella Vista is one of the top searches.

What they're saying: Collier & Associates executive broker, Todd Ring, tells us the trail system developed in Bella Vista in recent years attracts a younger, more active buyer.

The five most popular ZIP codes:

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