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If you prefer watching golf over music, you'll end up paying more for a hotel room in September, an Axios Northwest Arkansas analysis shows.

Driving the news: Last week, organizers announced the three-day Format festival will be held in Bentonville from Sept. 23-25, overlapping with the Walmart NW Arkansas LPGA Championship in Rogers.

The big picture: Event promoters usually strike deals with hoteliers to get preferred rates for dates of an event.

By the numbers: Bentonville's Holiday Inn Express will run $179 per night if your friends come to the Format festival, and $238 per night for those who want to see the LPGA.

NWA has about 10,000 hotel rooms available on any given night, Kalene Griffith, president and CEO of Visit Bentonville, told Axios. That doesn't include Airbnb or Vrbo, which are booking out quickly through Format's website.

The intrigue: Courtyard by Marriott in Bentonville is already sold out for the weekend and rooms at 21c Hotel are reserved for Format attendees.

Glamping is also an option — starting at $1,000, plus a $300 fee — for those seeking the full festival experience but with flushable toilets and shower access. The price of the pass isn't included in camp packages.

Of note: The first week in October looks to be a boon for NWA tourism. The Alabama Crimson Tide will play the Razorbacks on Oct. 1, the weekend following the Format festival, and Bikes Blues and BBQ is set to kick off for the first time since 2019 on Oct. 5.

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